AFC Richmond: from Ted Lasso’s dream to the reality of off-screen success
AFC Richmond: from Ted Lasso’s dream to the reality of off-screen success
The fictional Premier League club has become a social media success
Apple TV 2020 series Ted Lasso tells the story of an American football coach - starring and created by Jason Sudeikis - who travels to London to coach a fictional Premier League club: AFC Richmond. Throughout the series, the ‘Greyhounds’ encounter every team in English football, from Arsenal to Manchester City, and even travel to Amsterdam to play Ajax.
Even though they are not a real Premier League club, Richmond have reached extraordinary heights off screen: a sponsorship deal with Nike, a debut on FIFA23 and, to date, 400,000 followers on Twitter. How can a fictional football club become so real?
Scrolling through their official Twitter account, the question answers itself: the club's presence and way of communicating, like a real English club, contribute to Richmond's success.
Connecting each game from an episode with Twitter posts, AFC Richmond are careful enough to manage their social media as if each match is a real one, from 'Match Day' designs to player interviews and statements, and also including game highlights and announcement of new players.
However, what really catches the eye and influences the club's success is the ongoing interaction between real organizations and clubs and AFC Richmond. From Ajax who published a post about the game, to Nike who made a post about their recent sponsorship deal, to the Premier League who shared the team's line-up, all contribute to the Greyhounds' remarkable social media success.
With a growing number of followers and supporters, AFC Richmond are getting further and further away from the television screens and closer to the four corners of the pitch.
News
Anterior cruciate ligament injuries: a challenge to address in women's football
A rupture of the anterior cruciate ligament (ACL) is the nightmare of any footballer. Just think that in October 2023, ...
Pedro Mil Homens on players entering the professional football context at increasingly younger ages
In a week dedicated to youth, on the various platforms of the Thinking Football Summit, we invited Pedro Mil Homens, ...
Which leagues give the most opportunities to young players?
In a week marked by young talent, culminating with the UEFA Youth League final, we sought to examine the paradigm of ...
“The FBA was born to accelerate the professionalization of the football industry by attracting fresh talents from diverse backgrounds”
Interview to Kristian Dobrev, Deputy CEO at The Football Business Academy What inspired the creation of the ...
Creating the first truly international career fair for sports
Article by João Frigerio, Founder of iWorkinSport People often ask me: how did you come up with the idea ...