Financial literacy is crucial for everyone, including football players. Their careers are often short and intense, with high earnings concentrated in a limited time frame. Without proper financial education, many players struggle with money management both during and after their careers. This project aims to empower athletes with a strong foundation in financial skills, helping them make smart decisions about saving, investing, and managing their earnings. By focusing on financial education, we can help players secure a more stable and sustainable future, both on and off the field.

In the age of digital transformation, social media has become an essential tool for sports journalists to connect with audiences, break news, and shape narratives. This panel features leading voices in sports journalism—Ben Jacobs, Tancredi Palmeri, and Nizaar Kinsella of BBC Sports—who will share their experiences and strategies for navigating the digital landscape. The discussion will explore how journalists use social media platforms to enhance their reporting, engage with fans, and maintain credibility in an era of instant information. Moderated by Pedro Filipe Maia.

Join us for an exclusive one-on-one session with Javier Tebas, President of LALIGA, as he shares his insights on the present and future of LALIGA’s audiovisual product. In this engaging discussion, Javier Tebas will explore the evolution of LALIGA’s audiovisual strategy, focusing on the league’s regulatory framework that safeguards the value of its broadcasting rights.

During the session, broadcasting rights negotiation will also be aproached, specially the recent deal made by LALIGA for the Portuguese territory, a pivotal deal that reflects LALIGA’s commitment to expanding its reach and influence.

Additionally, LALIGA President will discuss LALIGA’s comprehensive strategy to combat piracy, an essential effort to protect the integrity of the league’s content in the digital era.

This conversation, led by Pedro Pinto, promises to provide attendees with a unique perspective on how LALIGA is shaping the future of sports media.

The landscape of sports rights is rapidly evolving, driven by the growing demand for on-screen and on-demand content. This panel brings together industry leaders to explore the future of sports media rights and their impact on the viewing experience. Guilherme Ávila, Sports Lead Partner at XP Investimentos, Bruno Rocha,  Co-Founder & CEO of Peak Sport Media, and Donata Hopfen, ex-CEO of DFL - Deutsche Fußball Liga/ Bundesliga, will discuss the shifting dynamics of sports broadcasting, the rise of digital platforms, and new revenue models. Moderated by Michael Broughton, this discussion will offer insights into how sports rights are being reshaped and what it means for fans, broadcasters, and investors in the evolving sports media landscape.

As the sports industry evolves, so too must the strategies and technologies behind ticketing. This panel will delve into the future of ticketing in sports, focusing on innovations and trends shaping the way fans engage with live events. Corentin Le Nézet, Ticketing Operations Manager at UEFA, will discuss the broader trends and challenges faced at a major international level, including digital transformation and customer experience improvements and Jenny Gower, Head of Ticketing & Supporter Services at Brighton, will provide a perspective on optimizing ticketing operations and supporter services to meet evolving fan expectations. Together, the panelists will explore emerging technologies, evolving business models, and strategies for creating seamless and memorable ticketing experiences in the sports world. The session will be moderated by Mark Lomas.

As women's football continues to grow globally, attracting young women and guiding them to become professional footballers presents unique challenges. This panel brings together leading experts in the field to discuss the hurdles and opportunities in developing the next generation of female football stars. Francisco de Sá Fardilha, Technical Director of Women's Football at FC Bayern Munich, Stefano Braghin, Women's Football Director at Juventus FC, and Karina LeBlanc will share their insights on talent identification, player development, and the structural and cultural barriers that need to be addressed. Moderated by Mônica Esperidião, this discussion will explore the strategies necessary to nurture and elevate young female athletes to the professional level.

Liga TV is giving you the chance to conduct a Dream Interview! On one side, a lucky participant, and on the other, a Liga Portugal Ambassador. Each contestant will have a maximum of 4 minutes to complete the interview. Every participant will receive gifts, and the best interview will win an official Liga Portugal Betclic ball from the 2024-25 season. Don’t miss out on this unique opportunity!

Talking with the CEO of Casa Pia, Tiago Lopes. Moderated by Vanda Cipriano.

Conversation with Alexandrina Cruz, president of Rio Ave. Moderated by Rui Orlando.

Session with Manuel Nunes, President of Leiria Football Association. Moderated by Rui Melo.

As women's football continues its rapid development, the evolving calendar and changes in competition formats have sparked important discussions about the sport's future. This panel brings together key figures in the women's football industry to examine whether these changes are setting the stage for long-term success. Claire Bloomfield, Head of Women's Football at ECA, Anne-Marie Itoua, Women's Football Project Lead at LTT Sports, and Richard Feuz will offer their insights into the impact of these shifts on player welfare, fan engagement, and the overall growth of the sport. Moderated by Mônica Esperidião, the discussion will explore whether the current trajectory supports the sport's future prosperity or if further adjustments are needed to ensure sustainable development.

In this panel, moderated by Michael Cohen, former CEO of Whistle Media, experts from the sports content industry will discuss emerging trends in the way sport is consumed. Roy Thomas (Copa 90), Sebastien Audoux (former Head of Digital Sports at Canal+), Julian Bird (CEO of Lorton Entertainment) and Nick Neri (Director of Partnerships at One Football) will share their perspectives on the evolution of sports content, from the pitch to the screens. The conversation will focus on technological changes, new forms of fan engagement and the future of global sports content distribution.

In this panel, Sol Campbell, former England international, shares his innovative vision for the future of sports media, fitness, and the role of Artificial Intelligence in coaching. With a career full of success, Campbell explores how new technologies are transforming the world of sports and how they can be used to improve athlete performance and fan experience. The conversation will be moderated by Luís Vilar.

As women's football gains momentum on the global stage, innovative leaders are driving significant changes to shape the sport's future and elevate its profile. This panel features three pioneering figures in women's football: Julie Uhrman, CEO and Founder of Angel City FC, Ariane Hingst, Co-Founder of FC Viktoria Berlin Frauen, and Victoire Cogevina Reynal, Founder and Co-Owner of Como Women FC. They will discuss their strategies for advancing women's football, including efforts to enhance visibility, build successful clubs, and foster talent development. The discussion will provide insights into how these trailblazers are transforming the landscape of women's football and the impact of their initiatives on the sport's growth and recognition.

Dive deep into the world of football media with the 433 Masterclass, led by Lucas Bugter. Known for its innovative approach and impactful content, 433 has established itself as a leading force in football media and fan engagement. In this masterclass, Lucas Bugter, a key figure behind 433’s success, will share his expertise on creating compelling football content, engaging with diverse audiences, and leveraging digital platforms to maximize impact. Participants will gain insights into the strategies that drive 433's success and learn how to apply these techniques to elevate their own football media projects.

This panel brings together leaders from financial institutions and football clubs to discuss the new investment cycles in the South American football market. Alexandre Castilho (2GOBANK), Lucas de Paula (OutField Inc), Bruno Levi D'Ancona (Treecorp Investimentos) and Ignacio Villarroel (Vice-President of River Plate) will explore the emerging opportunities, the necessary transformations and the strategies to generate value in a constantly evolving market. With a forward-looking perspective, the speakers will analyse how investment can drive sustainable growth and long-term success in South American football.

In this panel, Marek Borwik (Director of Fan Engagement, SailGP), Elliot Warman (Digital Product Manager, ORBR), and Andy Hook (Market Strategy Lead, Sports and Entertainment - Oracle) will explore the new frontiers of fan engagement in sports. Moderated by Amr Elrawi, the discussion will cover the innovative strategies and technologies that are transforming how clubs and organizations connect with their followers.

Conversation with José Carlos Lopes, President of the Football Association. Moderated by Bruno Seiceira.

Dive into the digital world of sports fan engagement with OstModern and Codepoint as they share insights on creating captivating and personalised mobile app experiences. Discover approaches to identify key stakeholders, set clear goals, and leverage communication channels effectively. Explore the potential of gamification in driving user engagement, illustrated through a compelling real-world case study. Join us for actionable ideas on designing sports apps that aim to turn casual viewers into devoted fans, encouraging them to return time and again. 

Creating the ultimate fan experience is at the heart of designing major sports events. This panel brings together top executives who are redefining how fans engage with sports on a global scale. João Medeiros Cardoso, Chief Commercial Officer of Liga Portugal, Guy-Laurent Epstein, UEFA Marketing Director, and Melissa Lawton, Chief Content Officer at SailGP, will share their insights on the strategies and innovations that elevate sports events to unforgettable experiences. From fan engagement and content creation to marketing and event management, this discussion, moderated by Daniel Sá, from IPAM, will explore the elements that make sports events resonate deeply with audiences and set new standards in the industry.

This panel, featuring industry experts Mario Fernandez from DUX, Gonçalo Brandeiro of Betclic Apogee, and Armando Vale from Diogo Jota eSports, moderated by JOliveira10, will explore the evolving landscape of eSports and its distinctions from traditional football. The discussion will delve into the unique dynamics of eSports, the different models and the ways in which these two worlds intersect and diverge. Gain insights into how digital gaming and real-world football each engage audiences, drive revenue, and shape the future of sports entertainment.

Conversation with Manuel Machado, president of the Braga Football Association. Moderated by Margarida Direito.

Liga TV is giving you the chance to conduct a Dream Interview! On one side, a lucky participant, and on the other, a Liga Portugal Ambassador. Each contestant will have a maximum of 4 minutes to complete the interview. Every participant will receive gifts, and the best interview will win an official Liga Portugal Betclic ball from the 2024-25 season. Don’t miss out on this unique opportunity!

As sports events continue to attract large audiences, ensuring the safety and security of attendees becomes increasingly crucial. This panel will address the key aspects of safety management in sports events, offering insights from leading experts in the field. Roberto Domingues from Liga Portugal will moderate the discussion, bringing a wealth of experience in organizing and overseeing sporting events. Rodrigo Cavaleiro from APCVD will discuss emergency response and crisis management strategies. Paulo Valente Gomes will provide additional insights into practical safety measures and best practices. Together, the panel will explore strategies for creating a secure environment, addressing potential risks, and ensuring a positive experience for all participants.

Conversation with Pedro Xavier, President of Beja Football Association. Moderated by Rui Melo.

In this panel, Vincent Pereira (First Head of Esports, International Olympic Committee - IOC Esports), Hans Jagnow (Director - Team & Player Relations / Special Projects), Christian Volk (Esports Director), and Philippe Adam (CFO, G2 Esports) will discuss emerging opportunities in the world of Esports. Moderated by Diogo David, the discussion will cover the exponential growth of Esports, the challenges and opportunities for organizations and investors, and the increasing impact of esports on traditional sports.

In this masterclass, Paulo Farol (SL Benfica), Lena Gustafson Wiberg (SLO Coordinator, FSE), Marco Talina (Vitória SC), and Iuri Rodrigues (National Directorate of PSP) will share their experiences and insights on the role of the Supporter Liaison Officer (SLO). Moderated by Roberto Domingues, the discussion will focus on the importance of the SLO in promoting a safe and positive environment at sports events, the collaboration between clubs, supporters, and security forces, and best practices for strengthening communication and relationships among all parties involved.

In this panel, Giuseppe Colucci (Head of Scouting, Sampdoria), João Cunha (Marketing Director, SC Braga), and Olivier Jarosx (LTT Sports) will delve into the secrets of effective football club management. Moderated by Luis Vilar, the discussion will explore various dimensions of club management, from scouting and talent recruitment to marketing and promotion strategies.

Conversation with Reinaldo Teixeira, President of the Football Association of Algarve. Moderated by Rui Melo.

• From 20h00 to 04h00
• DJ from 20h30
• Priority entry for all TFS24 Guests

The Minister of Economy, Dr. Pedro Reis, discusses key issues for the national economy in a conversation with lawyer Luís Miguel Henrique. Professional football is one of the sectors that actively contributes to the economic development of the country, and this synergy is crucial.

Conversation with José Paulo Meneses, FC Paços de Ferreira President.

High-performance athletes are subjected to very high physical, mental and psychological intensity, often pushing them beyond their own limits. The care taken by high-performance athletes in their daily lives is substantially more demanding than that of the average person. There are many factors that contribute to a high-performance athlete's performance, and one of the crucial ones is supplementation. This panel, curated by True Clinic and moderated by Nuno Perestrelo, will look at the subject through the experience of Rodrigo Ayoub, Orthomolecular Doctor, Emiliano Ventura, director of the Bioperformance Centre in Madrid, and Bárbara Timo, judoka. 

In this panel, Ahmed Abassi, Executive Director of Competitions & Football Development at the Qatar Stars League (QSL), will explore the evolving dynamics of modern football. Moderated by Mark Lomas, the discussion will address the key challenges and opportunities that leagues and clubs currently face, from innovation in competitions to talent development and adaptation to new demands in the global market.

Moderated by Marta Grilo, this panel will feature Ahmed Abassi from the Qatar Stars League (QSL). Together, they will discuss the evolution of football in the region, from its historical roots to current trends and future perspectives. The panel will address issues such as infrastructure development, the growth of local leagues, and the impact of international competitions, providing a comprehensive view of the influence and ambitions of football in these dynamic regions.

Liga TV is giving you the chance to conduct a Dream Interview! On one side, a lucky participant, and on the other, a Liga Portugal Ambassador. Each contestant will have a maximum of 4 minutes to complete the interview. Every participant will receive gifts, and the best interview will win an official Liga Portugal Betclic ball from the 2024-25 season. Don’t miss out on this unique opportunity!

In conversation with Pedro Rodrigues, vice-president of Vizela FC.

Miguel Poiares Maduro (university professor and former Deputy Minister), Emídio Guerreiro and Laurentino Dias (former Secretaries of State for Sport) bring their perspectives on how football can and must evolve towards a more ethical, transparent and sustainable model. Integrity in Sport and Environmental Responsibility are pressing challenges for the future, and this discussion promises to address concrete solutions to mould a fairer and more sustainable path.

The various costs associated with the professional football industry in Portugal have been a subject of discussion in recent years, particularly issues such as excessive tax burdens or VAT on ticket prices. In this panel, moderated by Miguel Farinha, Partner at EY, financial leaders from major Portuguese clubs, including Cláudio Couto (SC Braga), Francisco Salgado Zenha (Sporting CP), José Pereira da Costa (FC Porto), and Nuno Catarino (SL Benfica), will discuss the path forward in reducing these costs that have hindered the competitiveness of Portuguese clubs on the international stage.

Talking with Paulo Renato Farinhas, President of the National Association of Football Delegates. Moderated by Ivo Costa.

In a rapidly evolving digital landscape, the way fans engage with football is transforming at an unprecedented pace. This panel brings together industry leaders who are at the forefront of these changes, each contributing unique insights and groundbreaking innovations that are redefining the fan experience. Teodora Ivanova-Limon of Infinite Athlete will explore how advanced technologies are creating more immersive and personalized interactions for fans. James Murphy, Chief Commercial Officer at Chiliz, will discuss the role of blockchain and fan tokens in empowering supporters and enhancing their involvement in the sport. Aidan Lyons from Fan Capital will share insights into fan engagement strategies that go beyond the stadium, offering new ways for fans to connect with their favorite teams and players. Together, these experts will provide a comprehensive look at the future of fan experience in football, highlighting the trends and technologies that are set to revolutionize the industry. Moderated by Luis Vilar.

Liga TV is giving you the chance to conduct a Dream Interview! On one side, a lucky participant, and on the other, a Liga Portugal Ambassador. Each contestant will have a maximum of 4 minutes to complete the interview. Every participant will receive gifts, and the best interview will win an official Liga Portugal Betclic ball from the 2024-25 season. Don’t miss out on this unique opportunity!

This panel will delve into the journey of Triple Espresso, a dynamic company at the forefront of redefining football gaming. Dominik Ebebenge, Co-Founder & Co-CEO, will explore the company’s origins, its mission, and the innovative approach that sets Copa City apart in a crowded market. Key highlights include the strategic use of club licenses, stadiums, and brands, addressing the challenge of engaging younger audiences, and an exclusive look at the game’s reception and future plans. 

Carlos Queiroz with Carlos Daniel, in 4x4x2

• 4 decades of career
• 4 FIFA World Cup qualifications and final stages
• 2 U-20 World Cup title

Plus a look at the future of training and the game.

In this star-studded panel, legendary figures from Portuguese football will explore the deep foundations and evolution of the sport. António Simões, Costinha e Nelo Vingada, each representing different eras of football, will share their unique perspectives on how the game has transformed over the years. Moderated by former international Domingos Paciência, the discussion will cover key milestones, pivotal changes, and the moments that have shaped modern football, offering a rich reflection on the sport’s enduring impact and its future direction.

Join us for an enlightening discussion on the crucial role of player scouts in football. Rui Alexandre Jesus, President of the General Assembly of the National Association of Football Scouts, will share valuable insights and experiences about the process of identifying and evaluating talent. The panel will be moderated by Rui Melo.

• From 20h00 to 04h00
• DJ from 22h00
• Priority entry for all TFS24 Guests