At a time when the discussion on media rights is becoming more prominent in Portugal, the Thinking Football Summit 2022 gives you the opportunity to attend a debate on the Future of Broadcasting, which will count on the know-how and expertise of Bernardo Itri, Vice-President for Communication and Marketing of the São Paulo Football Federation Paulista, Tom Burrows, Vice-President of the DAZN Group, and Melcior Soler Sala, Director of the Audiovisual Area at LaLiga.

Controversial figures, but with a fundamental role in today's football, sports agents are often key players in some of the biggest transfers in world football.

With the upcoming arrival of FIFA's new agents' regulatory framework, the Thinking Football Summit 2022 gives you the opportunity to understand the changes that will come into effect and their impact on future business involving sports agents.

The current Head of FIFA's Agents Department, Luís Villas-Boas Pires, and Gonçalo Almeida, a Sports lawyer, will be the protagonists of the panel "Sports Agents - What Does the Future Lie Ahead?", powered by Almeida, Dias & Associados, the Official Sports Law Partner of the Grand Professional Football Fair.

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Samba Digital brings to debate the theme of social networks, with special focus on the strategy of brands regarding their localization and communication to their community in the world. Topics such as Authenticity, Monetization and Timing will be addressed.

Javier Tebas, the current President of LaLiga, is the man in charge of one of the most important football leagues in the world, with millions of followers around the globe. He has been at the helm of LaLiga since 2013 and when he arrived, the institution had 3.9 million followers on social media. Last year, LaLiga reached the 100 million followers mark.

Since its election, LaLiga has focused on the growing internationalisation of its brand, successfully getting the sale of the Spanish football organisation's media rights to grow exponentially around the world, making their league one of the most watched globally.

In a conversation with Juan Gallardo, Director of MARCA, Javier Tebas will share his vision on the work developed by LaLiga in recent years and what will be the future of top-level football.

Ramon Amich, current General Director of Nielsen Sports in Portugal and Spain will be the protagonist of the Masterclass "Trends in Sports Marketing - Where the Sports Industry is Heading", where he will explore the power of Marketing in the sports spectrum and what is its future.

Oracle Cloud brings the "Premier League and Match Insights" panel to the Thinking Football Summit 2022. It will feature Amr Elrawi, Sports Marketing Director at Oracle , and Adrian Ford, General Manager at Football DataCo, as speakers and Emanuel Moreira, Cloud Solution Manager at Oracle, as moderator.

The panel will focus on the Premier League, seen by many as the best football league in the world, with the protagonists of the panel using their vast experience in the football industry to debate and explore the latest trends and insights gained in relation to English football's top-flight division.

Football, like all other sports, is constantly evolving in order to prevent its stagnation and promote a more attractive spectacle for the millions of followers that the beautiful game has globally.

In the major international bodies of the sports industry, decisions are taken that affect the operation of the game, involving a set of constant issues that grow with each passing day.

On the first day of the Thinking Football Summit 2022, the TFS Stage will host key figures involved in these decision-making processes, with Jacco Swart, Managing Director of the European Leagues, Jerome Perlemuter, Secretary-General of the World Leagues Forum, and Domingos Soares de Oliveira, CEO of SL Benfica, as part of the "Governance" panel.

The debate between the panel members will be moderated by Carlos Daniel, one of the most renowned Portuguese sports journalists.

Internationalisation has become a reality in the vast majority of top competitions in Professional Football. Through this process, the big European leagues seek to guarantee something essential for their growth and development: increased revenues.

Football's expansion to markets where it was not so present, such as Asia or North America, has contributed towards the increase of the notoriety of the beautiful game which, as a result, has conquered the attention of the biggest brands and the biggest broadcasting platforms, with agreements between clubs and these entities reaching unprecedented figures.

To address this central subject for the future of the sport, the Thinking Football Summit 2022 brought together, on the same panel, Octavi Anoro, International Director of LaLiga, Jesus Bueno, Managing Director of Legends for the Iberian Peninsula and Camila Prando, International Football Consultant and former Director of the Internationalisation Department of São Paulo FC.

The introduction of new competitions and the adaptation of existing ones due to the expansion of the Football industry has raised several issues related to the increase in the number of matches, which affected the fans, clubs and even the organisations that manage the king of sports.

Alberto Colombo, Deputy Secretary-General of the European Leagues, Javier Morente, Director of Relations with International Sports Associations of LaLiga, and Ahmed Abbassi, Executive Director of Competitions and Football Development at the Qatar Stars League, will address this issue, with an exploratory debate on what the future of sporting calendars will be from now on.

The emergence of blockchain technology companies in the world of football has brought new ways to strengthen the bonds between fans, their clubs and their idols.

Augmented Reality (AR) and digital collectibles give fans the opportunity to access previously unthinkable offers, such as stadium tours or having the company of one of your favourite players without leaving the sofa.

On The Academy stage, you will have the chance to watch a debate between influential members of some of the biggest companies in this new market. Ivan Braz, CEO of Splink, Hugo Cortez, CEO of MYFC and Nuno Menezes, Brand Licensing Manager of FC Porto will talk about the potential of these technologies and what the future holds for partnerships between clubs, competitions and their organisations.

Private investment in football clubs has been increasing considerably. The global popularity of the beautiful game has made the clubs of the major competitions an attractive target for investors from any part of the planet wanting to enter the very lucrative world of football.

For clubs, the entry of these individuals into their Sports Societies allows them to create better working conditions, professionalise the club and aim for goals that, without the investor's contribution, would be very difficult to achieve.

At the Thinking Football Summit 2022, the "Making The Right Investment: Strategies for Success" Panel will put you in touch with the investor's vision. What is the right investment? What are the reasons that make it the right investment? This and many other questions will be debated by Gianluca Santaniello from Venezia FC, Marián Mourinõ from RCCelta Group, Marcos Motta from Bichara e Motta Advogados and Carlos Oliveira, from Fundação José Neves.

The debate will be moderated by Gustavo Hazan, from EY.

Sports Alliance will guide you through Sponsors expectations, how they are growing and are no longer just about title rights, the sponsor's name or its visibility and advertising in the stadium.

More and more Sponsors are interested in the increase in sales of their products, information from the Club regarding ROI and most importantly, the quantity and quality of fan data held by the Club.

Sport, just like other industries that generate billions of euros, has an added sense of social responsibility, given the wide range of followers it has all over the world.

Climate change has been one of the most pressing issues of recent years, with major sporting organisations needing to adapt their activity to make them environmentally sustainable.

In order to debate Sustainability in Sport and the future changes that it will inevitably bring to the modus operandi of clubs, athletes and their competitions, we will count on Francísco Spínola, from the World Surf League, Ana Inácio, ISO expert from the Olympic Games and Ingrid Beutler, from the Sustainable Mountain Alliance.

The Panel will be moderated by Neil Beecroft from The Shift Agency.

As in any other area, evolution is also part of the nature of sport. In recent decades, we have seen a transformation in various sports, with the aim of making it more attractive to the public and the athletes themselves.

Football is no exception to this rule, and with the Pandemic, some changes that were already being considered were pushed forward, such as the increase in the number of substitutions, which, as it seems, is here to stay.

In the Panel "FIFA's Laws of the Game: A New Approach", Paulo de Mariz Rozeira (Head of Legal at Liga Portugal), Alexandre Mestre (UEFA) and Ricardo Cardoso (Lawyer) will go deep into this theme, in a debate that will be moderated by Rosalía Ortega (IIDD).

In the football world, the connection between clubs and their fans has gone from being strictly physical and face-to-face during matches to becoming mostly digital. With the emergence of social media and new platforms that generate content, Clubs are now in contact with their followers 24/7, and engagement with them is one of the greatest measures of visibility and notoriety that an organisation has.

Today, personalised content is a mandatory requirement for any top competition club, and it is one of the most effective ways to build supporter loyalty and bring the club closer to its members.

Óscar Iranzo Rovira, from Nielsen Sports, Luís Vicente, from APEX Capital and Tom Muller, from OneFootball, will be in charge of the panel "How is Digital Transformation Changing The Sports & Entertainment Industry?". The panel will be moderated by Russel Stopford, from Stadion.

The quality of Elite Football increases year by year, with top clubs always being at the forefront of innovations that enable their Athletes to achieve higher levels.

But how can Athletes achieve the High-Performance levels that clubs want them to achieve? To answer this question and discuss issues related to this theme, the Thinking Football Summit 2022 brought together experts Jorge Maciel, Professor Emiliano Ventura and Beitscke Visser.

The debate will be moderated by Jorge Gabriel.

The fans are the greatest asset of any club. Without them, football does not exist and, for this very reason, clubs, the government and the entities that manage sporting competitions have as one of their priorities the safety and comfort of fans in their stadiums.

Being an industry of great passion and masses, complex security plans are put in place in order to prevent or solve any threat to the safety of the many thousands of people who fill the stadiums week after week.

In order to explore this theme, there will be a high-end panel of experts in the field. Kenny Scott, former UEFA Head of Security, Adrian Dinca, Michael Humann and Iuri Rodrigues will be the speakers of the panel "Security and Safety in Football", which will be moderated by Rodrigo Cavaleiro, President of National Authority for the Prevention and Fight Against Sport-Related Violence (APCVD) and Vice-President of the European Committee on Safety and Security at Sports Events.

Scouting departments of a top-level football team have increasing relevance in its sporting success.

Today, socuting is key as it allows Clubs to find exactly the type of player they want based on the needs of the team.

To explore the increasingly relevant role of scouting in Modern Football, the Thinking Fotball Summit 2022 brought together on the same panel leading players in this area, linked to major sports organisations.

They will be Vicente Portal from Sporting CP, Daniel Barreira from FPF and Sandro Orlandelli from Red Bull Bragantino.

The debate will be moderated by Tomás da Cunha, a well-known football commentator and analyst.

Jorge Nuno Pinto da Costa was elected President of FC Porto on the 17th of April 1982 and, 40 years later, he remains at the helm of the 'Invicta' club, achieving a remarkable career.

Today, he is the most successful president in world football, making FC Porto a top club in Portuguese and European football. During Pinto da Costa's time in charge, the Dragons won two UEFA Champions League, two UEFA Europa League, two FIFA Club World Cups and a European Super Cup, as well as 23 Portuguese leagues.

At the Thinking Football Summit 2022, Jorge Nuno Pinto da Costa will thoroughly talk about these 40 years of victories as President of FC Porto.

The FÉ Wine & Club is one of the most iconic entertainment spaces in the city of Porto. Almost completing 10 years of life, this bar/club was born of the desire to gather friends in a sophisticated but relaxed environment, enjoying a drink and the sound of good music. The concept has been adapted over the years and almost a decade later, FÉ is one of the unavoidable references of Porto, now bringing together different generations that share a common taste: fun.

The decoration of the space is the responsibility of the inescapable interior designer Paulo Lobo, with emphasis on the more than 10 tons of books and the huge illuminated wine cellar, with dozens of Portuguese and world wines.

Taking advantage of its two spaces (Fé Club on the upper floor and Absolut Room on the lower floor), FÉ promotes musical diversity to all who visit: in Fé Club the predominant sounds range from the 90's and 2000's to commercial house; in the Absolut Room, the music meets the most current trends, with no defined style and frequently changing guest DJs.

Open from Wednesday to Saturday, from 5pm on, FÉ also invites you to a more relaxed end of the afternoon/beginning of the evening, on its terrace or inside for a drink accompanied by some snacks that complement its vocation as a wine bar.